EQ - the new Mercedes brand for electric mobility - to join forces with Formula E for European leg of championship
‘IT IS GREAT NEWS TO SEE A NAME LIKE #mercedesbenz INCREASE ITS TIES WITH THE SERIES TO SHOWCASE THEIR NEW #eq BRAND AHEAD OF ENTERING FORMULA E AS A COMPETITOR IN SEASON SIX.’ Alejandro Agag Founder & CEO of Formula E
LONDON, UK (March 29, 2018) - Mercedes #eq - the new product and technology brand for electric mobility of #mercedesbenz - has teamed-up with Formula E as a #sponsor for the European leg of the 2017/18 #abb #fia #formulaechampionship, starting from the next event as the presenting partner of the inaugural race in Rome on April 14. The #eq brand will #sponsor all four races across Europe this season in Rome, Paris, Berlin and Zurich, as well as putting its name to the first-ever race on the streets of the Italian capital - titled the CBMM Niobium Rome E-Prix presented by Mercedes EQ
Further information in the press release to download
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