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march 23, 2018 - Ducati

Ducati opens Flagship Store in Madrid, the biggest in Spain


Ducati opens a new store in #madrid, the biggest in Spain, with an indoor surface area of 1,600 m 2 , dedicated exclusively to the world of Bologna- built bikes. This latest focal point for Ducatisti in the Spanish capital, a true #ducati flagship store, provides a spacious, high-class showcase for the sale of bikes, apparel and accessories and a services and after-sales assistance hub. #ducati #madrid, located in via Pedro Villar n.8, occupies a prestigious, strategic position that can easily be reached from the city's historic centre. Within the various areas of the new store visitors will find the entire #ducati and #ducati Scrambler range, an extensive area for certified pre-owned #ducati bikes and a vast section dedicated to apparel and accessories. After-sales service is a priority for #ducati #madrid, a fact highlighted by the store's large workshop; this features all the latest technology and equipment to ensure that bikes brought to the store by Madrid-based Ducatisti get the best treatment possible. During the evening of Thursday 22nd March, #ducati Store #madrid raised its shutters with an impressive inaugural #event, personally attended by #claudiodomenicali, CEO of #ducati Motor Holding. Another high-profile guest at the inauguration was official #ducati Team rider #jorgelorenzo, who arrived at the store on an awesome Panigale V4, flanked by #claudiodomenicali, riding a Monster 821. A host of other guests, VIPs and journalists gave the evening a real buzz, in keeping with Madrid's lively movida style, officialising the opening of what is now a major reference point for Spanish motorcyclists. "The opening of the #ducati Store in #madrid represents a big step forwards in the process of expanding our network internationally. It also strengthens Ducati's presence in Spain, a key European market, which grew by 28% in 2017”, commented #claudiodomenicali, CEO of #ducati Motor Holding during the evening. “ A massive achievement by passionate entrepreneurs and real motorcyclists, who have succeeded in creating a new hub not just for the city but the entire country. #ducati stores allow enthusiasts to get a close look at our bikes, apparel and the full range of accessories. They also let them enjoy the experience of having a meeting point where they can share their passion with helpful, knowledgeable staff. #ducati #madrid is proof of that”. “ The motorcycling world is going through the same process of professionalisation and improvement that involved, in recent years, the #automotive industry. We aim to be pioneers in that evolution", stated Javier Garoz Neira, Managing Director of #ducati #madrid, during the inaugural ceremony. "Perseverance and excellence are my guiding principles and I try to instil them in those who work alongside me”.