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march 16, 2018 - Mini

MINI LIVING – BUILT BY ALL. MINI exhibits visionary living concept at the Salone del Mobile 2018

At this year’s #salonedelmobile in Milan, #Mini has teamed up with London architectural firm Studiomama to present an installation entitled #Minilivingbuiltbyall. This living #concept enables close collaboration between residents and architects, making it an excellent way of addressing each individual’s requirements. It shows how architecture can provide a #creative response to the increasing scarcity of living space in urban areas.

MINI LIVING – BUILT BY ALL extends the underlying themes of #Mini LIVING (e.g. making #creative use of a small living area) to include the principle of participation. I.e. people, their individual needs and ideas now play a more centre role. “Today’s standardised housing market is limited in its ability to meet the requirements of the individual,” says Oke Hauser, #creative Lead #Mini LIVING, explaining the approach behind the installation. “So our #Minilivingbuiltbyall installation turns people into active creators and puts them back at the heart of the #design process. We believe the quality of a living space is determined by how well the residents identify with their home.”

From #concept to implementation.

Besides the installation, #Mini is once again setting up an experience area. The #Mini LIVING FACTORY OF IDEAS gives visitors the opportunity to create their own visions for the living spaces of the future in the form of models. The #Mini LIVING installation itself is housed in an adjacent room and showcases four example living space concepts along with a public area, such as a communal kitchen or outdoor gym. It all adds up to produce a self-contained micro-neighbourhood, while at the same time demonstrating that even the interior of an empty building can be put to good use for the future of urban architecture.

About #Mini LIVING.

MINI LIVING is an initiative first launched by #Mini in 2016 with the aim of devising #creative architectural solutions for the urban lifestyles of the future. #Mini LIVING has already exhibited visionary concepts for shared and collaborative living/working in our cities over recent years in Milan with its #Mini LIVING – BREATHE and #Mini LIVING – Do Disturb installations.

The new installation will be on show at the #salonedelmobile on Via Tortona in Milan, Italy from 17 – 22 April 2018. 

Further information in the press release to download