Collezione Automobili #lamborghini, the lifestyle label of the super sports cars brand, unveils its new exhibition space concept at the 2018 Geneva International Motor Show, from 6 to 18 March.
The brand’s total-look clothing line, special editions, and partnership projects as part of its Ad Personam program, are displayed in a new space layout inspired by the “aerodynamic” performance of the new #lamborghini #huracanperformantespyder. The hexagonal and Y shapes - the signature graphics of all #lamborghini super sports cars - are reflected in the display architecture such as the three-dimensional panels, display compartments and in furnishings.
The area dedicated to the #lamborghini fashion line is structured across two levels. The ground floor, which is visible from the outside, is dedicated to menswear: visionary, cutting-edge, pure collections sharing the same philosophy as #lamborghini super sports cars, and representing the brand’s quintessential informal luxury and tailor tech qualities. The first floor is dedicated to the Ad Personam project, with a display of Collezione Automobili Lamborghini’s partnerships: Bolognese Hettabretz specializing in leather jackets; Enzo Bonafè’s luxury artisanal shoes; and high-end carbon fiber luggage brand Tecknomonster.
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