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march 09, 2018 - Toyota

Toyota Supports 25 Para Athletes from 12 Countries at PyeongChang Paralympic Winter Games 2018

TOYOTA CITY, #japan, March 8, 2018―At the Paralympic Winter Games PyeongChang 2018 that begin on March 9, #toyotamotorcorporation (Toyota) is supporting 25 Para athletes from 12 countries, including some that are Toyota employees, as "Team Toyota Athletes". The Paralympic Winter Games will run from March 9 through March 18.

"We are all fighting a battle with something or other, and we all know that it is very difficult to keep trying when we feel defeated already," said Akio Toyoda, president and chairman of #toyotamotorcorporation. "As such, we are touched by athletes who keep challenging their limits. I sincerely hope that all the athletes will be able to do and perform their best, and that smiles will spread from PyeongChang to rest of the world."

Athletes that are part of "Team Toyota", including those that are employees in the Toyota Group, are selected based on whether or not they share the company's core values. Toyota provides support for the athletes in one or more ways, including, but not limited to:

  • Financial support: such as supplying vehicles, activity fees, sponsorships
  • Technology support: such as development of equipment
  • Direct employment: such as those Toyota employees competing this year

At the Olympic Winter Games PyeongChang 2018, which closed on February 25, eleven athletes supported by Toyota earned a total of eight gold medals, five silver medals, and five bronze medals for their respective National Olympic Teams. These included the multiple medals earned by Ireen Wust from the Netherlands as well as Johannes Hosflot Klæbo from Norway.

More information on the press release

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