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march 07, 2018 - Mazda

Mazda VISION COUPE wins concept car of the year

The #Mazda #visioncoupe has won “Concept Car of the Year” at the 11th-annual Car #design Night #Geneva held on 6 March during #Geneva Motor Show.

The panel of 18 judges who selected the #visioncoupe included several individuals currently serving as #design directors at global automakers. It’s another honour for Mazda’s stunning #Concept, which was named “Most Beautiful #Concept Car of the Year” last month in Paris at the 2018 Festival Automobile International.

“Following on the Paris award, we are delighted once again to have #visioncoupe recognised with a global #design prize. It’s truly an honour to have this model, which aims to express the essence of Japanese aesthetics, applauded by some of the world’s top car designers,” said Ikuo Maeda, Mazda's managing executive officer in charge of #design and brand style. “The essence of this #design #Concept will be evident in the next generation of #Mazda cars, the first of which is due to be launched in 2019.”

Revealed in Tokyo in 2017, the #visioncoupe represents the next phase for Mazda’s KODO – Soul of Motion designs, whose expression of vitality and dynamism was evolved in pursuit of an essential Japanese aesthetic. The Concept’s flowing and deceptively simple “one motion” form speaks of elegance and quality. Hosted by Car #design News, an online and print publication targeting the international #automotive #design community, Car #design Night #Geneva is held every year to coincide with the #Geneva Motor Show.

More information on the press release