Press release
310KB
march 06, 2018 - Kia
Spacious new Kia Ceed Sportswagon makes world debut in Geneva
The new #ceedsportswagon has made its world debut today at the 2018 Geneva International Motor Show. Designed, developed, engineered and built in Europe, this third-generation model is the most practical, spacious and versatile #ceedsportswagon to date – with more cabin and cargo space than its predecessor.
The new #ceedsportswagon is the second member of the new Ceed family to be unveiled in Geneva. Following its reveal in February, the Ceed five-door hatchback also makes its public debut today. The expanding Ceed range strengthens Kia’s presence in the European C-segment, offering buyers innovative new technologies, a mature and athletic new design, and a more engaging drive.
A C-segment tourer designed to meet the needs of European motorists exclusively, more than 512,000 #ceedsportswagon models have been built at Kia’s Slovakia manufacturing facility since its introduction in 2007. Historically, Sportswagon models have accounted for around 40% of all Ceed sales – compared to around 30% for other C-segment vehicles with tourer variants.
Like its predecessors, the new model has been designed, developed and engineered in Frankfurt by Kia’s European design, product development and R&D teams. It will continue to be manufactured in Žilina, Slovakia, on the same production line as the new Ceed five-door hatchback, and the #kia Sportage and #kia Venga.
A new naming format – cee’d becomes Ceed – consolidates the new model’s reputation as a car for the Community of Europe, with European Design.
Michael Cole, Chief Operating Officer for #kia Motors Europe, comments: “The #kia #ceedsportswagon has been consistently successful since its debut more than a decade ago. Tourers are particularly popular with European buyers, and the #ceedsportswagon is no exception – since 2007, it has enjoyed almost as many sales as its five-door hatchback sibling. Created exclusively for European customers, the #ceedsportswagon will once again prove itself as a practical and good-looking choice for customers in search of maximum versatility.”
“The new #ceedsportswagon features the same contemporary design and technologies as the Ceed five-door hatchback, but with even greater cargo capacity – it actually offers more storage space than many D-segment tourers. With its efficient new engines, European-tuned ride and handling, and unrivalled quality, the #ceedsportswagon is a compelling choice in a highly competitive segment.”
The new #ceedsportswagon will enter production in August, and sales will commence exclusively across Europe during Q4 2018.
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