Press release
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february 20, 2018 - Seat
SEAT fans choose Tarraco to name the brand’s new SUV
SEAT Tarraco. This will be the name of the brand’s third #SUV. The 146,124 fans of the #seat brand in 134 countries who participated in the final stage of #SEATseekingName decided that the brand’s new #SUV will be named Tarraco. Tarraco received 51,903 (35.52%) of the valid votes, followed by Avila, which was supported by 41,993 (28.74%) of the participants, Aranda, in third place with 39,321 (26.91%) of the votes, and Alboran, with 12,907 (8.83%). The results of the votes were certified by EY.
Tarraco, like the other three finalist proposals, is aligned with SEAT’s values and perfectly matches the personality of the new model. The city’s modern day name is Tarragona, and as the oldest Roman settlement on the Iberian Peninsula, it was one of the major metropolises of Hispania during the Roman Empire. This Mediterranean city is a legacy of culture, youthfulness, history and architecture, values which #seat identifies with and conveys through its vehicles.
Tarraco is the first #seat model name to be chosen by popular vote and the fourteenth Spanish place name used to designate a brand model. 36 years have gone by since the Ronda was the first #seat model named after a Spanish city in 1982. Since then there have been 12 more models with a place name from all over the Spanish geography: Ibiza, Malaga, Marbella, Toledo, Inca, Alhambra, Cordoba, Arosa, Leon, Altea, and the two most recent ones, Ateca and Arona.
SEAT LargeSUVName 001
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