All-new 2019 Ram 1500 Lone Star Launches at Dallas Auto Show

• Original "Texas Truck" returns for 2019
• All-new 2019 #ram 1500 offers a no-compromise balance of strength, capability, technology and comfort
• Ram Lone Star is a favorite among Texas #truck buyers

February 14, 2018 , DALLAS - #ram unveiled the 2019 #ram #1500lonestar edition — the all-new version of the original “Texas Truck” — today at the #dallasautoshow, the heart of America’s #truck country.
 
The #ram #1500lonestar, the brand’s top-selling #truck in Texas, offers buyers a no-compromise balance of strength, capability, technology and comfort.
 
“The hard-working appeal of the #ram Lone Star has made it a favorite among Texas #truck buyers,” said Mike Manley, Head of #ram Brand. “Trucks are an important part of Texas life, and #ram trucks are proven to last. Ram’s long-lasting reliability has helped the #ram 1500 cement the highest owner loyalty of any half-ton #pickup.”
 
Standard 2019 #ram #1500lonestar equipment includes bright front and rear bumpers, chrome door handle centers, a bright grille surround with billet inserts, 18-inch aluminum wheels, fog lamps, 60/40 split rear bench seat and leather-wrapped steering wheel with audio controls.
 
In addition, monochromatic “Sport” and “Black” appearance packages are offered, creating a broad mix of interior and exterior themes for the new 2019 #ram #1500lonestar model.
 
The 2019 #ram 1500 interior is completely redesigned, using all-new features, technology and premium materials to make it the class leader in quality, comfort and durability. Four interior trim levels, and a choice of six-passenger bench front or optional five-passenger bucket seats, are offered on the Lone Star.
 
Several option packages are available with the Lone Star in order to give buyers their choice of function-specific enhancements. They include a Bed Utility Group, a 4x4 Off-road Group, a Protection Group, Trailer Tow Mirrors and Brake Group, Max Towing Package and Premium Lighting Group.
 
Additional options further allow Texas buyers to personalize their #ram #1500lonestar to meet their hard-working needs. Among those options are a class-exclusive Active Level Air Suspension, electric-locking rear axle, Blind-spot Monitoring and 20-inch aluminum wheels.
 
Available only in Texas, 2019 #ram #1500lonestar models are distinguished by unique “Lone Star” tailgate and interior badges.
 
The Lone Star will initially be offered with the 5.7-liter HEMI® V-8. A powerful and fuel-efficient HEMI with the eTorque mild hybrid system is also available. A 3.6-liter V-6 Pentastar with eTorque will join the powertrain offerings later in the year.
 
The 2019 #ram #1500lonestar is available with a choice of 4x2 and 4x4 powertrains, Crew and Quad Cab configurations and 5 ft.-7 in. (Crew only) and 6 ft.-4 in. bed lengths.
 
All-new 2019 #ram #1500lonestar editions will go on sale in the first quarter of 2018. They are manufactured at FCA’s Sterling Heights (Michigan) Assembly Plant.