Press release
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february 13, 2018 - Bentley
Bentley veneer hunters: sustainable, unique, exquisite
Bentley recently added its first new veneer in five years – Liquid Amber – to its collection. This is the luxury British brand’s seventh exclusive veneer, encapsulating its quest for the finest materials.
The fact that new veneers are an extremely rare occurrence in #bentley interiors is due to the extraordinary lengths that the brand’s team of expert veneer hunters go to in order to source the finest materials in the world.
Watch the new film documenting the journey the veneer hunters take to bring sustainable, unique and exquisite veneers to #bentley customers at www.bentleymedia.com.
Liquid Amber: A Stunning Contemporary Veneer
Liquid Amber is sourced from the American Red Gum – or American Sweet Gum tree – which grows along the rich, moist soils of the Mississippi wetlands in the south-eastern states of America.
The tree’s resin is called Liquid Amber – a reference to its perfumed scent. #bentley sources only the highest quality trees, and harvests the veneer just twice a year due to restricted access across the wetlands on which it grows.
The wood undergoes a natural smoking process, which takes several weeks, to give it a deep, rich brown lustre while maintaining the warm, red hue. The Liquid Amber veneer is then transported 4,500 miles back to the team of experts in the #bentley woodshop in Crewe, where it is examined alongside the six other carefully chosen veneers available exclusively to #bentley customers.
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