Press release
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february 05, 2018 - Jeep
FCA Debuts Record Five Spots During Super Bowl LII Telecast - Jeep® and Ram Brands Take the Spotlight
- Sixty-second “Jeep Jurassic” video stars Jeff Goldblum and the all-new 2018 Jeep® Wrangler
- Thirty-second “Anti-Manifesto” puts spotlight iconic all-new 2018 #Jeep #wrangler capability
- Thirty-second “The Road” video features the new 2019 #Jeep Cherokee
- Sixty-second #ram Truck brand “Built to Serve” spot features narration from Dr. Martin Luther King Jr. from February 4, 1968, speech
- Sixty-second “Icelandic Vikings” spot utilizes the all-new 2019 #ram 1500 to humorously pay tribute to the setting of this year’s big game
“The launches of the all-new #Jeep #wrangler and #ram 1500 and the new #Jeep #Cherokee represent the collective efforts of the men and women at FCA who instinctively recognize their responsibility to these authentic brands," said Sergio Marchionne, Chief Executive Officer, FCA. "These vehicles, and these commercials, reflect our continued commitment to each brand and serve as a validation to our actions to realign our industrial output in the United States to meet customer demand.”
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