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november 27, 2017 - Seat

The new SEAT Leon CUPRA R

After its introduction at the International Motor Show in Frankfurt, the new #seatleoncuprar unveils all its secrets that not only make it a unique, exceptional and exclusive model but also make it the most powerful road car ever manufactured by the Spanish brand. With the Leon cupra R, #seat goes a step further in terms of refinement, distinction and exclusivity, not forgetting of course a step forward in performance, sportiness and its unique feeling at the wheel

The new #seatleoncuprar is the cupra range’s icing on the cake with its limited edition. 799 lucky #seat customers will be able to drive this model with its fine balance between dynamism, comfort, versatility, safety, peaking with its latest technology.  All of this, seasoned with a level of performance, sportiness and a driving experience never before seen in a #seat, and manufactured exclusively in Martorell.

There will be two versions of the new #seatleoncuprar, both with front wheel drive; 300 units will come with 6-speed DSG transmission and the familiar 300 PS 2.0 TSI engine; while the remaining 499 will come with 6-speed manual transmission, this 2.0 TSI powertrain will get a slight lift of power up to 310 PS; a new record for the Spanish brand. But it’s not only the increase of power; the whole engine mapping has been renewed for more performance.

Dressed for the occasion

The new #seatleoncuprar is destined for those drivers who want more behind the cupra badge. Drivers looking for a sports car, powerful, fun to drive and with the best performance, technology and design:  An unrepeatable, unique model.

The car arrives also in a unique moment for #seat. From January to October #seat has sold 395,100 cars which represents a 14,4% growth in comparison with the same period last year, SEAT’s best results since 2001. The rise in sales in 2017 is reflected in SEAT’s financial results. The company’s operating profit increased by 12.3% in the first nine months when compared to the same period in 2016, achieving 154 million euros. At the same time, turnover increased by 11.0% reaching 7,255 million euros between January and September 2017.

The #seatleoncuprar comes with such unique details like its wing mirrors, powerful air intakes for better cooling, the logos featuring a copper finish and its 19 inch exclusively designed alloy rims, powerfully framed by new wheel arches that really bring out the car’s character. There are three colours available; Midnight Black, Pirineos Grey and for the first time at #seat, the exclusive Matte Grey.

The carbon fibre details on the new Leon cupra R steal the show; present on the front splitter, the roof mounted spoiler, side skirts and rear diffuser, marked by a powerful and exclusive double exhaust. The impressive front bumper also really enhances the newly designed side air intakes.

This complete carbon fibre aerodynamic package is not just a question of aesthetics. Just like on racing cars, these new elements generate more downforce improving efficiency, dynamic behaviour, performance and safety on medium and high speed bends. In fact, this package has improved the car’s aerodynamic efficiency by 12.5%.

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