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november 07, 2017 - Husqvarna

Husqvarna motorcycles - 2017 EICMA Press Kit

In November 2014, a year after the re-launch of the #husqvarna Motorcycles brand and subsequent move to Austria, #husqvarna further emphasised its return to the street motorcycle segment presenting two concept bikes at #eicma: the #vitpilen401 and the #svartpilen401. #husqvarna Motorcycles is now delivering production versions of the #vitpilen401 and #svartpilen401 to the general public. Later, also at #eicma, #husqvarna Motorcycles presented two different versions of the bigger 701 concept, #vitpilen701 in 2015 and the yet to be seen #svartpilen701 at this year’s press conference. 
Future vision:
The first VITPILEN and SVARTPILEN concepts, shown at #eicma in 2014, gave a small glimpse into the future vision that #husqvarna Motorcycles has for street riding. The concept is typically #husqvarna; high quality, inspired by the brand’s heritage, yet created using modern technology and a progressive design approach. Advanced engineering meets an authentic, pure design to deliver a modern and uncompromised street riding experience. The brand has presented two higher performance machines recently, including the #vitpilen701 production bike, which will be unveiled this year. The #vitpilen701 along with the #vitpilen401 and #svartpilen401 will be available in the first quarter of 2018. The all-new #svartpilen701 concept will be presented at this year’s show, representing a family that is set to keep on growing.  
The names:
The #husqvarna VITPILEN (Swedish for “White Arrow”), much like the iconic Silverpilen in 1955, opened up a new segment for #husqvarna Motorcycles along with the SVARTPILEN (Swedish for “Black Arrow”), which shares the same design approach, but with distinctive colour differences and slightly more rugged styling. The overall design concept has been interpreted in the form of #vitpilen401, #vitpilen701 and #svartpilen401 product models and is now joined by the recently presented #svartpilen701 concept. The approach is a tributeto the clean and cool Swedish simplicity of the classic Silverpilen concept. 




MAIN MESSAGES
SIMPLE. PROGRESSIVE: 
These bikes are an apparent paradox. They are incredibly simple in their design, reduced of any unnecessary excess. However, they are also progressive, offering something new to the world of motorcycling. They use the latest technology, designed in a forward-thinking way, but still embrace the purity and simplicity of how motorcycles used to be. 
The New Gateway to Motorcycle Culture: 
The approach was not to make a bike for a certain type of person but rather to make one for any kind of person. Thus, opening up an entirely new gateway into the world of motorcycle culture. A culture that is accepting, non-specific and purely just for the love of being on two wheels, seated on a tiny seat and behind a set of handlebars. 
Where you decide to go, how you decide to ride and who you are is irrelevant, it’s equal. You can truly be whoever you want to be, but with the freedom to explore your city in an entirely new way.

Read more

- Photogallery (174)
01. VITPILEN 701
02. CONCEPT SVARTPILEN 701
03. VITPILEN 401
04. SVARTPILEN 401
05. CLOTHING
06. TECHNICAL ACCESSORIES
- Documents (4)
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download-icon Husqvarna Motorcycles EICMA 2017 Press Kit EN

101KB

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download-icon SVARTPILEN 401 Tech Specs

13KB

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download-icon VITPILEN 401 Tech Specs

12KB

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download-icon VITPILEN 701 Tech Specs

13KB

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