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august 31, 2017 - Toyota

Toyota at Frankfurt

At the forthcoming IAA motor show in Frankfurt (Press days September 12-13, Public days September 16-24th), two dominant themes will shape the #toyota stand.

The increasing success and relevance of hybrid technology, which will be showcased by the #toyota #chrhypower #concept, a design study developed by Toyota’s European Design Centre (ED2). Its intention is to emphasize C-HR’s emotional and powerful look, while hinting at future expansion of Toyota’s hybrid powertrain line up within its core models.

Toyota’s unique 65 years heritage and QDR* Leadership is embodied by the world premiere of the new #landcruiser. Featuring a segment-unique body-on-frame construction, the new #landcruiser will take you wherever you want to go. And bring you back.

In addition, the #toyota stand will also feature the hot hatch Yaris GRMN and the new Auris Touring Sport “Freestyle”, which brings a higher degree of personalisation to the Auris line-up.

The #toyota Press Conference takes place at 08:50 on Tuesday September 12th, on the #toyota stand in Hall 8.

* Quality, Durability and Reliability

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