McLaren #automotive today commences its 2017 Sports Series Summer #tour, which will showcase the new #mclaren #570sspider and also offer members of the public the opportunity to test drive* the most refined #mclaren Sports Series model: the #mclaren 570GT.
Starting in Barcelona at the One Ocean Vell Port, the #tour will visit a total of seven city locations in Southern Europe over the next two weeks, breaking during the hotter hours of the day but running late into the evening to allow people to see, touch and even test drive* a #mclaren Sports Series car. The #mclaren #570sspider will be displayed on a branded structure that makes it easier to view the new convertible, while an adjacent test drive station will enable quick access to nearby roads.
“We started the concept of a #tour in 2015 with the #mclaren 570S, aiming to bring the #mclaren brand and the Sports Series range of products closer to the public. We continued in 2016 with the #mclaren 570GT as the centrepiece and from these two experiences better understand the expectations of visitors; as a result, as well as showcasing the new #mclaren #570sspider, our 2017 Sports Series Summer #tour includes a test drive experience to further raise awareness of #mclaren products and our brand,” said David Gilbert, Regional Director – Europe.
28th July: Barcelona - One Ocean Vell Port, Spain
31st of July: Ibiza - Ibiza Magna, Spain
3rd August: Majorca - Porte Adriano, Spain
4th August: Majorca - Porte Adriano, Spain
5th August: Majorca - Marina Tramonta, Spain
9th August: Cannes – Jetée Albert Edouard, France
10th August: St-Tropez – Jean Reveille Pier, France
12th August: San Remo - Portosole, Italy
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