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june 15, 2017 - Mini

Mini Fashion – Beyond Native: fashion that knows no boundaries

Munich/Florence. This year once again, #mini is unveiling a new Capsule Collection at the Pitti Uomo, one of the leading fairs worldwide for men’s #fashion and lifestyle. For the #mini #fashion – #beyondnative collection, the brand is again collaborating with five up-and-coming international designers. The collection sees the designers highlighting the creative tension that exists between their cultural roots and adopted homelands. “MINI has always been a brand for people who dare to do things differently, to stand out,” says Esther Bahne, Head of #mini Brand Strategy and Business Innovation. “In the 1960s the first #mini became a design icon, and this heritage inspired us to launch #mini #fashion. We really wanted to stick our necks out and join with creatives to bring something new and bold to the industry.”  “The idea of this collaboration is to give a platform to five creatives with different cultural backgrounds. They know how to take the unique energy engendered by fusing different cultural influences and translate it into exceptional products,” explains Sabine Ringel, Creative Lead at #mini #fashion. “The fact that these migrants have experienced and crossed national and cultural boundaries is the very reason for the richness and depth in their designs. And they have brought these perspectives with them into the #mini #fashion – #beyondnative collection.”

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