Cookie Consent by Free Privacy Policy website GMC Strengthens Professional Grade “Like A Pro”
june 09, 2017 - GMC

GMC Strengthens Professional Grade “Like A Pro”

Today, #gmc debuts “Like A Pro,” a new campaign evolving its “We Are Professional Grade” positioning. “Like A Pro” celebrates #gmc vehicles and customers — people who passionately live life to a higher standard. The “Like A Pro” campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their #gmc trucks and #suv models.

GMC owners demand vehicles that are designed, engineered and built to a higher standard. For nearly 20 years, #gmc has established a strong reputation with “We Are Professional Grade.”

“Our owners are dedicated individuals, respected by their peers, whose passion and abilities set them apart,” said Rich Latek, #gmc marketing director. “Their values reflect our ‘Professional Grade’ spirit and we look forward to bringing that emotional connection to life. And we’re excited to show how we think our customers live their lives like pros.”

The new ads feature #gmc Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, #gmc Denali models passed the 1 million sales milestone and represent nearly 30 percent of #gmc retail sales. The campaign also debuts the all-new #gmc Terrain, which launches later this summer. Terrain joins the hot-selling, recently redesigned #gmc Acadia in the #gmc #suv lineup. GMC Acadia sales have increased more than 50 percent calendar year to date.  

The lead ad, “How Do You Want To Live — Anthem,” will air in 30- and 60-second executions. This new work showcases those who reach higher in everything they do. On Father’s Day, #gmc will debut “Dad Like A Pro” in select media, including the final round of a major golf tournament. The 60-second #spot gives an inside look at the relationship between a father and his son. The emotional connection in the #spot is further enhanced by the casting of a real-life father and son. In July, a new Acadia #spot called “Third Row Like A Pro” will be added. This #spot showcases a parent maximizing the versatility and capability of the #gmc Acadia. In unique time-lapsed editing, you see the driver manage three rows, three sports … no problem.

The campaign will showcase the #gmc brand across media channels and consumer touchpoints from broadcast television to the showroom floor. Join the conversation on social media using #LikeAPro.

GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all #gmc vehicles. The brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small #suv and Acadia #crossover. GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light-duty pickup on the market, and the first full-size pickup to receive the highest-possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Details on all #gmc models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.

Related news

april 26, 2019
march 29, 2019
march 01, 2019

DETROIT — Starting production in early June, #GMC Sierra CarbonPro TM Editions will begin appearing at select dealerships this sum...

Company also announces total new investment commitment of $1.8 billion in its U.S. manufacturing operations across six states, add...

Smarter technologies in the 2020 #gmc #acadia, including a new available turbo engine and the latest #gmc infotainment system1, al...

You might be interested in

january 23, 2018
november 23, 2016
may 19, 2016

What do a football and an #SUV have in common? Both rely on exceptional aerodynamics to perform to their fullest, and the #GMC #Te...

Chevrolet and #gmc announced today that they are partnering with Power Solutions International, Inc. (PSI) to introduce heavy-duty...

ANNOUNCINGIn less than four months, #maven, General Motors’ personal mobility brand, has grown to five markets: New York City, Ann...