Barcelona, 25/05/2017. - A new television #spot with the claim “Start Moving” is making its world debut for the fifth generation of SEAT’s iconic model during the Spanish “Copa del Rey” final. The best Ibiza in history has been completely revamped to mark a turning point for #seat. Likewise, the innovative concept behind the #spot is also intended to move away from the known standards so far, presenting the car as an element that moves smoothly like the more than 25 dancers that appear in the #spot.
SEAT Global Marketing Director Susanne Franz points out that “’Start Moving’ is a cry for spontaneity to an audience that considers each movement as an opportunity for change and prefers action over reflection”. The #spot, directed by Nacho Gayán and filmed in more than 15 locations in and around Barcelona, “aims to position the new Ibiza as an urban car, with an all new design and equipped with the latest technological innovations that are adapted to a young-spirited audience” says Susanne Franz.
More information on the press release
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