Press release
121KB
april 28, 2017 - Citroen
New Citroën C3: 100,000 sales already!
In its first six months on the market, New #c3 has already sold 100,000 units, making it Citroën’s top-selling model. Since January 2017, the #c3 European orderbook shows a surge of 70%. Further proof of the New #c3 appeal comes with a new-customer winover rate of 60%, more than 25 prizes awarded by the international press, the high proportion of upper-end versions in the sales mix, and an average customer appreciation score of 4.7 out of 5 stars on the Citroën Advisor website.
Since market release of New #c3 in November 2016, sales have already topped the 100,000 mark. Compared with figures for the first quarter of 2016, #c3 orders are up by a massive 70% for the same period in 2017, confirming the new-generation #c3 as top of the Citroën sales charts.
This exceptional performance confirms the outstanding appeal of New #c3, illustrated by:
- New-customer winover: 60% of private motorists buying a #c3 with trade-in of a previous vehicle are trading in models of other makes (across five European countries).
- High take-up of customization and technology options characteristic of impulse buying:
- Close to 50% of sales in top-end Shine trim
- Over 60% of sales in two-tone options
- Over 60% of cars sold with Airbump® option
- Over 30% of cars sold with optional interior colour mood
- High customer appreciation score (average 4.7 out of 5) on the Citroën Advisorwebsite (average across seven European countries).
- More than 25 awards cross Europe, including Best Urbanite in the prestigious BBC Top Gear - Best Cars awards in the UK, Car of the Year in Greece, and the Red Dot Design Award voted by an international jury.
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