HONG KONG – The new #infiniti #q50 premium sports sedan will make its global debut at the Geneva International Motor Show – featuring innovative technologies that empower and support the driver, taking a holistic approach to performance.
As the company's core brand-building model and best-selling vehicle worldwide, #infiniti has already introduced a number of world-first innovations with the #q50, making empowering technologies accessible to a large number of #infiniti customers.
The new #q50 is the first #infiniti vehicle to use ProPILOT as the overall label for the company's driver support technologies. ProPILOT is the platform upon which all future #infiniti autonomous drive technologies will be based.
One of the ProPILOT technologies included in the new #q50 is second-generation Direct Adaptive Steering – a steer-by-wire system that supports the driver by providing smooth operation, more direct steering responses and easy maneuverability. Direct Adaptive Steering is a precursor to future steering systems that will form a key building block to achieving fully-autonomous driving.
The #q50 delivers an empowering and rewarding drive thanks to innovative powertrains, including the award-winning 3.0-liter V6 twin-turbo engine from the new and exclusive "VR"powertrain family, which was recently named on the prestigious 2017 Ward's "10 Best Engines" list.
The new #q50, to be revealed at the Geneva International Motor Show during the #infiniti press conference at 08:15 (CET) on March 7, will also feature refreshed exterior and interior design – bringing the car in line with the brand's "designed to perform" ethos.
More information on the new #q50, including images and video, will be available via www.INFINITIpresspacks.com from 08:30 (CET) on March 7.
About INFINITI
INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The #infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. #infiniti plans to also expand manufacturing into Mexico by 2017.
INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.
From the 2016 season, #infiniti is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
More information about #infiniti and its industry leading technologies can be found at www.INFINITI.com. You can also follow #infiniti on Facebook, Instagram, Twitter, LinkedIn and see all our latest videos on YouTube.
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