For its third Rétromobile show, #ds Automobiles is showing off its futuristic #ds E-Tense, the uniquely #ds vision of Grand Tourisme to come, alongside five #ds and SM collection models, inviting visitors to a colourful time-travel experience.
In their carefully contrasted and truly magnificent liveries of flame red, bright blue, golden beige, sophisticated black and Amétrine green, the cars on show (courtesy of the Amicale Citroën & #ds France club along with #ds and SM enthusiasts’ clubs*) sum up the very essence of French art de vivre. Come and see the past, present and future of #ds for yourself at the Rétromobile show, running from 8 to 12 February at the Porte de Versailles Exhibition Centre in Paris.
“In its values of innovation, excellence and avant-garde design, the French automotive brand #ds draws explicit inspiration from its illustrious forebear, the #ds 19, which, with its sister the SM, stands as the timeless quintessence of French motoring luxury. In showing our latest creation —DS E-Tense— at the 42nd Rétromobile show alongside some perfect examples of these historic models we’re asserting our attachment to the timelessly harmonious interweave between exceptional design and advanced technology, between comfort and vitality, between fine traditional materials and modern sophistication.” Yves Bonnefont, #ds Brand CEO.
The Rétromobile show is the number-one unmissable annual #event for historic car enthusiasts everywhere. This year it runs from 8 to 12 February at the Porte de Versailles Exhibition Centre in Paris. At a stand measuring 400 square metres in Hall 1, #ds Automobiles will be showing some of its finest #heritage models. And the pace-setting #ds and SM models of days gone by are sharing the stage with the up-to-the minute #ds E-Tense, the latest incarnation of the same avant-garde. So visitors are invited to a delightfully colourful trip back in time with #ds and SM, plus a tantalizing glimpse into the future with #ds E-Tense. It all adds up to a great outing, and a fantastic opportunity for visitors to meet up with experts and members of collectors’ clubs.
THE STRIKING COLOURS OF AN EXCEPTIONALLY EYE-CATCHING SELECTION
“As any woman will tell you, a car means so much more than just engines and gearboxes and stuff. What matters is the design and the colour. Sure, you can’t judge a book by looking at its cover, but you sure can judge a car by looking at the bodywork. […] The range of car colours is charted out with meticulous care, a little like a fashion designer plans the colours of his next collection […]”**. Looking at the #ds Automobiles selection for this, its third Rétromobile, someone seems to have taken that to heart.
DS E-Tense: unique, electrifying and powerful. The utterly unique #ds E-Tense is nothing less than foresight into the #ds Grand Tourisme vision, a prism for viewing the #ds future, with its characteristic emphasis on advanced technology and refinement. #ds E-Tense foreshadows the #ds to come, blending authentic, time-honoured craftsmanship with the sort of creativity opened up by the most innovative digital systems. #ds stylists fashioned every last tiny detail to carve the epitome of a high-performance GT. With its avant-garde personality, #ds E-Tense harnesses the latest technologies to rise above design clichés. The voluptuous grille and futuristic dashboard were produced by parametric design techniques borrowed from the worlds of haute couture and architecture. It took eight hundred hours of work to complete the cockpit, whose incomparable atmosphere benefits from expert input from leathercraft specialists Moynat, watchmakers BRM Chronographes and acoustics experts Focal. The deep, intense, crystalline Amétrine Green body magnifies the car’s sculptural presence. And the interior elegance is amplified by a colour scheme featuring blue-tinted green-grey leather and polished green panels. Under its exceptionally elegant bodywork, #ds E-Tense has everything it takes join the select high-performance GT clique, with a powerful electric drivetrain developing 402 bhp with torque of 516 Nm and a travel range of more than 300 km.
TIME-TRAVEL SOUVENIRS FROM #ds SHOP
Just steps away from the Belles exhibited in the #ds Automobiles area of the Rétromobile show, visitors can stop off at the Adventure Peugeot, Citroën & #ds Shop to choose a souvenir of their colourful time-travel experience. There’s a large choice of miniatures of historic #ds and SM cars, #ds E-Tense and current models: something for everyone, occasional enthusiasts and long-term collectors, young and old alike. Alternatively, there’s a superb range of clothing and accessories in the #ds colours.
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* DS and SM clubs at the #ds Automobiles stand at Rétromobile (Hall 1):
- Amicale Citroën & #ds France, with a #ds 21 Cabriolet Export US from 1967
- DS-ID Club de France and DS Club Révolution 55, with a #ds 20 Estate Confort from 1975
- Club Idéale #ds France, with a #ds 23 IE Pallas from 1975
- Euro SM Club, with an SM Export Japan from 1972
- SM Club de France, with an SM Carburettor from 1971
** Extract from a Citroën publication entitled How the #ds is Painted, from 22 March 195X (last figure of year illegible on the archive document)
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