Press release
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february 06, 2017 - Volvo Cars
Britain among Europe's most adventurous nations as Volvo Cars opens secluded lodge in Swedish mountains
New research by #volvo Cars reveals Brits to be some of the most adventurous people in Europe
• More than three quarters of Brits manage to find time for hobbies – but most want to spend more time outdoors
• Volvo Cars and Tablet Hotels open Swedish mountain retreat designed to reconnect people with outdoor activities, complete with a new #volvo V90 Cross Country
Brits are among Europe's best at finding time for hobbies – but most want to spend more time experiencing the great outdoors, according to new research by #volvo Cars, the premium car maker.
More than three quarters (76%) of Brits said they are able to successfully prioritise their hobbies, a higher proportion than people in France, Germany, Norway and Sweden. However, more than half (56%) say they want to spend more time taking part in outdoor pursuits.
The news comes as #volvo teams up with luxury hotel curator Tablet Hotels to open a newly renovated lodge in secluded northern Sweden, designed to help people reconnect with their passions in life. Called the Get Away Lodge, it comes equipped with the firm's new all-weather premium estate, the #v90crosscountry, to coincide with the launch of the model.
The research, which covered five European countries – France, Germany, Norway, Sweden and the UK – as well as China and the US, found that six out of 10 people globally want to spend more time pursuing outdoor activities. Only 5% of Brits said they struggle to prioritise their hobbies – a significantly smaller proportion than their French and German equivalents, with 13% and 16% respectively. For more than half of those Brits, both work and family time are cited as the main obstructions.
While the results show people from the UK to be good at finding time to enjoy life, they also reveal a desire to spend more time doing outdoor activities: the 56% of those surveyed who expressed a desire to get out more is on a par with the European average. Fishing was cited as the most popular outdoor pastime for Brits (34%), followed by cycling (32%), hiking (29%) and running (29%). Both nature photography and outdoor swimming are also popular, at 24% and 23% respectively.
"Our research shows that around the globe, six out of 10 people want to spend more time outdoors, not at the office. We want to encourage people to reprioritise and reconnect with their forgotten passions. The lodge is the perfect location for anyone who wants to escape for a few days to discover the elusive work-life balance we have all heard of," says Björn Annwall, Senior Vice President, Global Consumer Experience at #volvo Car Group.
The Get Away Lodge is the perfect place for people to rediscover their passions and adventures. For a limited period, people can book a trip to the mountain lodge, which is situated just outside the buzzing winter sports village of Åre in Jämtland County, northern Sweden. The lodge has been newly renovated and carefully furnished with a mix of Scandinavian design and mindfulness.
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