Press release
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january 31, 2017 - Nissan
Leading in trucks and SUVs, Nissan Chile celebrates its second year
SANTIAGO, Chile (Jan. 30, 2017) – Nissan Chile celebrated its second year of operations in the country while leading two segments with a market share of 7.9 percent, considering units invoiced between January and December 2016. “We are proud, because in our second year operating in the country as a subsidiary of Nissan Motor Corporation, we are leaders in pickups with NP300 and also in SUVs with X-Trail and Qashqai,” said Santiago Castro, CEO of Nissan Chile. Castro highlighted the successful launches in Chile with models such as Sentra, Murano and Kicks, in addition to the introduction of new versions of March and Versa with Brazilian origin. “There are also various awards obtained by models that we launched in previous years, which places us in an excellent position,” said Castro. The all-new Nissan NP300, launched in Chile in 2015, has been a success with 7,903 units billed between January and December 2016. In addition, the vehicle won the “International Pickup Award 2016” in Europe and “Best Pickup” at the UK Fleet World Awards. In both, its capacity and off-road performance stood out as outstanding features. In 2016, Nissan presented for the first time in Chile an ambassador: Pablo Quintanilla, motorcycle rider and global Cross Country Rally Champion, was chosen to be the representative of the awardwinning NP300. He represents the brand values and main features of this particular model. In his recent participation in the Dakar 2017, he stood out in second place, until he was forced to leave the competition due to an accident. During 2016, important launches and activities were carried out in the Chilean subsidiary including: Nissan Sentra launch -2- In June, Nissan Chile launched a renovated Sentra, with new design and better technologies, bringing it closer to the brand DNA. This continues to make it one of the fastest growing vehicles in Nissan passenger range
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