Press release
74KB
november 28, 2016 - Volkswagen
The Volkswagen Arteon: new premium saloon combines avant-garde design and dynamic handling
- Four-door saloon implements new progressive #volkswagen design language
- Headlights and #volkswagen emblem merge into a wholly new interpretation of the front section
Wolfsburg, 28.11.2016 – Three months ahead of its world premiere at the Geneva Motor Show, #volkswagen is providing a first look at the fascinating contours of its new premium saloon, the #arteon. The totally new model sits above the Passat and emphasises emotion in the upper mid-class.
In addition to a new and emotive outline #volkswagen is also introducing with the #arteon a highly expressive, horizontally accentuated brand look. The bars of the radiator grille extend into the three-dimensional headlights, while LED lighting elements additionally emphasise the striking layout and demonstrate dominance.
The four-door saloon impresses both through revolutionary design and great practicality. While the doors' frameless windows reflect the typical stylistic elements of a grand tourer, the top-hinged and wide-opening tailgate provides optimum access to the huge boot. Tobias Sühlmann, Exterior Designer, explains: “At first sight, the #arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique."
The name #arteon – with the emphasis put on the first syllable – is made up of two component parts: 'Art' describes the saloon's harmonious lines and emotionality. The ending 'eon' identifies it, in the same way as Volkswagen's top model for the Chinese market, the PHIDEON, as a premium model.
The new #arteon is being publicly unveiled for the first time at the Geneva Motor Show; its launch will then follow in summer 2017.
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