Press release
101KB
october 24, 2016 - Mitsubishi
Mitsubishi Outlander: 15 years and 1.5 million units
- Mitsubishi #outlander PHEV registrations have topped 25,000 accounting for half of all plug-in hybrids on the road in the UK
CIRENCESTER – #mitsubishi Motors Corporation (MMC) is celebrating 15 years of its successful #mitsubishi #outlander crossover. Originally launched in the US in 2001, and in Europe in 2003, the #mitsubishi #outlander has accumulated 1.5 million sales over three generations, with each car representing a significant milestone on the automotive landscape.
The 2001 #mitsubishi #outlander was previewed by the “Active Sports Crossover” concept vehicle at the 2000 Detroit Motor Show, which introduced the term “crossover” for the first time to describe the emerging genre of vehicle, while the second generation vehicle employed MMC’s “Project Global” C/D flexible global architecture which underpinned numerous other vehicles in co-operation with other manufacturers.
Today, the third generation is renowned for its highly successful PHEV variant – the best-selling plug-in hybrid vehicle worldwide. The #uk is the leading market in Europe for the third generation #outlander, which has seen the introduction of MMC’s new visual identity, dubbed “Dynamic Shield”. The new look combines protection and performance and informs the identity of forthcoming models across the #mitsubishi range.
The award-winning #mitsubishi #outlander PHEV has effectively defined the emergence of the UK's plug-in hybrid sector. In 2013, the year before its arrival, the total plug-in hybrid market across all marques stood at just 989, but #mitsubishi has sold more than 25,000 #outlander PHEVs in the #uk since the pioneering 4x4’s launch here in 2014, making it the nation’s favourite plug-in vehicle.
The #outlander is the first of a new product offensive from #mitsubishi which will see SUVs take centre stage with the availability of either plug-in hybrid electric or full electric variants, distinguished by a strong and expressive design language.
Next Gen. Outlander - front
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2001 ASX show car
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New Outlander 3-4 front top
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New Generation Outlander - 3-4 front static
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outlander turbo pix
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Outlander family - 15th I
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Outlander PHEV - shadow view
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New Outlander (MY16) - PHEV shadow view
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New Outlander - MY16 - 3-4 front Spain
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Airtrek and Outlander I
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