Jeep® Brand’s “Free To Be” Video Launches Across Television

• The Jeep® brand’s “Free to Be” video shines the spotlight on the new 2017 #jeep Grand Cherokee Trailhawk and the new 2017 #jeep Grand Cherokee vehicles
• The campaign features Cat Steven’s song “If You Want to Sing Out, Sing Out”
• The 60-second video broke across television on Monday, September 26

September 27, 2016 , Auburn Hills, Mich. - The Jeep® brand launched a new advertising campaign to mark the introduction of its two newest models of the Jeep Grand Cherokee: the new 2017 Grand Cherokee Trailhawk and the new 2017 Grand Cherokee Summit. The “Free to Be” campaign features the song “If You Want to Sing Out, Sing Out” by Cat Stevens. The 60-second video debuted across television last night (Monday, September 26) and is also running across #jeep brand social media platforms, including YouTube, Facebook, Twitter and Instagram. The campaign complements the year-long celebration of #jeep brand’s 75th Anniversary, recognizing and celebrating the brand’s global community of owners, fans and followers.
 
“We envisioned one singular, yet fully cohesive campaign instead of two for our new 2017 #jeep Grand Cherokee Summit and Trailhawk models. The Summit model represents the hallmark of 'beautiful luxury' while the Trailhawk’s interpretation is rooted in 'beautiful capability'. This story speaks to the freedom of choice that we offer to consumers,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Our ‘Free to Be' message embraces two important core tenants of the brand: freedom and adventure, which any #jeep brand marketing campaign is intended to deliver. ‘What Unites Us Is Stronger Than What Divides Us’ is the human-centric message that ties the vehicles and our story together. What better platform to premiere this message of unity than during a moment of such cultural significance?”
 
“The new 2017 #jeep Grand Cherokee Trailhawk and new 2017 #jeep Grand Cherokee Summit editions were the direct response of our most loyal off-road enthusiasts looking for even more capability and of full-size #suv consumers looking for even more luxury and premium features,” said Mike Manley, Head of #jeep Brand and Ram Brand, FCA – Global. “With these two vehicles, the #jeep brand continues to expand the portfolio of the most awarded #suv ever, and makes the choice for consumers looking for the ultimate premium and/or capable full-size #suv an easy one.”