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september 28, 2016 - Mercedes-Benz

Contemporary luxury on the water and in the air

Mercedes-Benz Style with two premieres at the Monaco Yacht Show

Contemporary luxury on the water and in the air

Mercedes-Benz Style is celebrating no less than two world premieres at the Monaco Yacht Show, which up until 1 October 2016 will be attracting international boating enthusiasts to the Principality on the Mediterranean. For the first time Mercedes‑Benz Style and Lufthansa Technik are presenting the final interior design of a VIP aircraft cabin for short- and medium-haul flights. The realistic, virtual 3D presentation shows the VIP cabin that was developed with a focus on short- and medium-haul aircraft like the Airbus A320 and the Boeing 737 family. In cooperation with Lufthansa Technik a new, holistic cabin concept for 16 passengers has been created, and it goes beyond the previously familiar dimensions of aircraft interiors. At the same time Silver Arrows Marine (SAM) is presenting the motor yacht "ARROW460 – Granturismo" to the specialist audience as an Edition 1 model, having undertaken its maiden voyage in April 2016. The yacht and aircraft cabin are impressive examples of the progressive, dynamic Mercedes‑Benz Design of Sensual Purity in a context other than classic automotive design.