Cookie Consent by Free Privacy Policy website Big Value in a Small Package: All-New Ford KA+ Offers Outstanding Space, Economy and Driving Fun
september 26, 2016 - Ford

Big Value in a Small Package: All-New Ford KA+ Offers Outstanding Space, Economy and Driving Fun

The all-new #ford KA+ compact car delivers outstanding interior space, excellent fuel efficiency and fun-to-drive dynamics for customers in Europe at a value-for-money price. Joining Ford’s small-car line-up alongside the best-selling Fiesta,* the KA+ provides an attractive new alternative for European buyers who want a spacious, well-equipped and high-quality small car at a price point starting at €9,990 in Germany and £8,995 in the U.K. “Ford has a long history of offering affordable small cars that are practical, economical and fun-to-drive,” said Jim Farley, executive vice president and president, Europe, Middle East and Africa, #ford Motor Company. “KA+ is true to that tradition, packing a huge amount of value into a compact car that delivers agile driving dynamics and a comfortable interior with class-leading front headroom and rear legroom.” Consumer demand for value small cars is increasing in Europe, with price, fuel efficiency and comfort among the leading factors in decision making. Sales of 410,000 small cars priced under €13,000 in 2015 accounted for 13 per cent of the small car segment – itself expected to account for 34 per cent of vehicles sales across the region by 2020.

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