SEAT has begun the countdown to the Paris Motor Show, which opens its doors to the public from 1 to 16 October. But immediately prior, on 29 and 30 September, during the event’s press days, #seat will reveal a unique stand concept that will deliver a brand experience which is completely different than any seen until now. The Spanish brand will be displaying a surprising new stand format made up of two distinct spaces. An interactive 4D amphitheatre where a continuous press conference will be held every 30 minutes and will feature a car configurator that uses BitBrain technology to configure the #seat Ateca that best suits users’ emotions, and an outdoor area where #seat will arrange a place for socialising, a press centre and a chill-out zone, among others, so that visitors can live and experience the brand. The Created in Barcelona concept will also feature prominently in the space set aside for #seat in Paris to highlight qualities such as innovation, technology and urban design, all values shared by #seat and the city of Barcelona. #seat is undergoing a process of transformation to become a...
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