Press release
148KB
september 01, 2016 - Honda Auto
Leader of Honda Silicon Valley Lab Featured in "Who Makes a Honda" Video
Even though Naoki "Nick" Sugimoto studied automotive engineering at the University of Tokyo, he never planned to work in the automotive industry. Now, Sugimoto, who joined #honda in 2005, serves as a liaison between the technology and automotive industries and is the newest #honda associate featured in the What Makes a #honda is Who Makes a Honda video series.
Sugimoto leads #honda Silicon Valley Lab (HSVL), overseeing Honda's advanced information technology R&D in Silicon Valley, as well as its strategic partnerships globally as the Senior Program Director of HSVL. The lab spearheads global interactions between #honda and technology companies to create cutting-edge products and customer experiences.
"A lot of change is happening in the technology and automotive industries, and going forward it is more important now than ever for #honda to work with innovators of all types to remain competitive," said Sugimoto.
A dealmaker at heart, Sugimoto was an entrepreneur who has led a series of technology venture companies in the U.S. and Japan prior to joining #honda, including a website he describes as a combination between Yelp and Craigslist for Japanese speakers.
According to Sugimoto, while the connected car experience took a big step forward with the introduction of Android AutoTMand Apple CarPlayTM to #honda vehicles including the 2016 Accord and Civic, it is only the beginning. "Your experience in the car is going to be very, very different in the future," he said.
Through Sugimoto's leadership, #honda played a key role in founding the Open Automotive Alliance (OAA), a group of automakers and technology companies committed to bringing the Android platform to cars.
For years before joining the company, Sugimoto says he admired #honda from afar, and even named his son after company founder. Now, Sugimoto says he hopes to host as many #honda associates as possible at HSVL in the future, so #honda associates can carry the banner of high technology innovation beyond Silicon Valley and into #honda R&D divisions in the U.S. and around the world.
In his spare time, Sugimoto enjoys sailing in the San Francisco Bay.
The What Makes a #honda is Who Makes a #honda video series focuses on Honda's commitment to The Power of Dreams, a global theme that encourages #honda associates to conceive ideas that will create new value for customers and society and show determination to bring those dreams to life. In addition, the video series spotlights the varied careers within #honda and the inspiring efforts of #honda associates.
Nick Sugimoto
1920x1080, 469KB
Related news |
||
|
|
|
september 12, 2023
|
july 25, 2023
|
june 20, 2023
|
|
Introduction: The sixth generation Honda CR-V – the ultimate all-round SUVHybrid and plug-in hybrid powertrains: The perfect blen... |
Holidaymakers are ditching the airport in favour of their car this summer, choosing long-distance drives to countries in Europe ov... |
ContentsIntroduction: All-new ZR-V combines beautiful design, powerful performance, and exceptional dynamics with outstanding comf... |
Download all 
You might be interested in |
||
|
|
|
june 20, 2023
|
may 12, 2023
|
may 12, 2023
|
|
New Honda ZR-V starts from £39,495 OTRComprehensive specification for all grades offers diverse choice for customersOrder books op... |
e:Ny1 is an all-electric , compact SUV that offers trademark Honda dynamics, responsive driving and premium levels of ride comfort... |
Available with e:HEV full hybrid or, for the first time in the European market, with e:PHEV plug-in hybrid technologyEvolutionary ... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness