Press release
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august 23, 2016 - Citroen
Citroën takes the initiative on Instagram with #UnexpectedCreation
To express its ‘Be Different, Feel Good’ mindset, Citroën asked five opinion-shapers to take part in an original initiative on #instagram: UnexpectedCreation. A joint creative project between the brand and a new generation of artists: instagrammers with their own distinctive universes. Giving free rein to their creativity, each artist is showcasing a vehicle from the range. This content can be seen on Citroën’s #instagram account:@Citroen
The brand is continuing to express its ‘Feel Good’ mindset. Following La Traction Créative, an original operation on Tumblr, Citroën is launching a new initiative: UnexpectedCreation. As part of this project, Citroën is giving the floor to a new generation of artists on #instagram, a #social network with over 500 million users around the world. Unexpected Creation is the meeting between a vehicle in the Citroën range and an instagrammer with his or her own universe.
The result: unique, original, offbeat creations reflecting the brand, which can be seen on Citroën’s 30 #instagram accounts around the world.
The instagrammers you can discover:
> Citroën #c1 & @ElsaMuse. Parisian blogger, creates stop motion content.
> Citroën #emehari & @CuisineMoiUnMouton. Real globe and food trotter.
> Citroën #c3picasso & @Jesussauvage. Creative and enthusiastic mum.
> Citroën #c4cactus & @AurelyCerise. Creates content in rainbow colours.
> Citroën #c4aircross & @Grems. Street artist and designer.
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