Press release
17KB
june 27, 2016 - Fiat Professional
The New Fiat Professional Communication Campaign Kicks Off
- The new range is the star of a modular communication platform inspired by the values of the brand and its vehicles with a clear and direct message: work never stops.
- Multi-subject TV advertisement in which the working world is seen as a non-stop race.
- Fiat Professional is by the side of professionals who successfully complete their missions day by day with pride.
- Preview of the TV advertisement on the www.fiatprofessional.com website.
The new communication campaign dedicated to the Fiat Professional range kicks off today with important product news, a novel, even more customer-oriented approach - as can be inferred from the claim "A Pro Like You" - and the determination to open new roads on the global marketplace.
In particular, the multi-channel TV advertisement is based on a very intriguing idea, developed by the Leo Burnett advertising agency, i.e. that the working world is a non-stop relay race in which everyone is called to do their part: a relentless race that the new Fiat Professional range is ready to support all out.
The modular communication platform features a range advertisement for the first time: Ducato, Doblò, New Fiorino, Talento and Fullback will pass the baton from one activity to the next, from dawn to late at night, to express the concept that the working world never stops. The same format is found in the advertisement of the New Fiorino and of Talento, which shows the vehicles in action, in each in their own specific working environment.
At the end of the commercial comes the claim for Italy, which translates as "New Fiat Professional range, built to team up with you, 24 hours a day" and is an adaptation of the international version that says "Built to work 24/7".
Finally, great relevance was dedicated to the digital dimension, as demonstrated by the world preview of the TV advert on the www.fiatprofessional.com global website and on the websites of major European countries - Italy, the UK, Germany and Austria - at the same time. A countdown to the virtual event, named FiatPROud Day, started on the home page of the concerned Fiat Professional websites a few days before.
Viewers can simply click on the active elements of the model that appears in the images on the web version of the video to see more information. They will be directed to the specific page of the selected vehicle on the Fiat Professional websites. According to the launch dates of the single models, these sections will be gradually filled with material and information, such as technical information, comparisons, photo galleries and - for Fullback - videos. From the model pages, viewers can also access the configurators, download the brochures and book test drives at a dealership.
Straight after the web preview, the new video advertisement will be available on the official Fiat Professional social network profiles on Facebook and Youtube.
160627 Fiat Professional spot di gamma 04
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160627 Fiat Professional spot di gamma 02
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160627 Fiat Professional spot di gamma 01
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160627 Fiat Professional spot di gamma 03
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