“Jeep® Freedom Days Event”: the initiative to discover the “75th Anniversary” celebratory range

• From May 1st to June 30th, the second edition of the great Jeep® event takes place in 25 countries in the EMEA region, with exclusive promotions for each model and market.
• Starring the limited edition "75th Anniversary" celebratory range.
• The current TV ad features the current #jeep range and the legendary 1941 Willys-Overland: the legend continues.

After the success of the first 2015 edition, Jeep® launched their second "Freedom Days Event" that, from May 1st to June 30th, will involve all #jeep dealerships in 25 countries in the EMEA region, with similar formats-in terms of image, advertising and trims-but with exclusive promotions custom-made for each market.

After all, this second edition of "Jeep Freedom Days Event" takes place during an especially important period for the US brand: indeed, on June 5th 1941, the first legendary Willys-Overland MB, the progenitor of all #jeep SUVs, came off production lines. Since then, the desire for adventure never changed.

The star of this pan-European #event could only be the "75th Anniversary" special series, a celebratory limited edition range produced in the EMEA region, and available in Wrangler, #renegade, #cherokee and Grand #cherokee models. All vehicles stand out for their special livery, "75th Anniversary" badge, bronze-colored rims, bronze/tangerine exterior inserts and exclusive interiors featuring seats with the embossed "75th Anniversary" logo. Gradually marketed starting in Q2 with different scheduling in each country, these special editions boast of generous standard equipment and, obviously, excellent #jeep technology, in terms of mechanics, off-road capabilities and more.

"Jeep Freedom Days Event" will also offer the opportunity, for a limited time, to access exclusive promotions-made specially for each market-throughout the #jeep range: from the Grand #cherokee, the most awarded #suv ever; to the iconic Wrangler, which embodies the "Go anywhere, Do anything" claim; to the #cherokee, the #jeep with a cutting-edge design true to tradition; to the new #renegade, the compact #suv with the best off-road performance in its segment.

Additionally, like all big events, the "Jeep Freedom Days Event" will come with a new and thrilling advertising campaign-on TV, radio, web and print-that highlights the values shared by the various #jeep models that allowed the brand to be a pioneer in new segments and technologies, as well as a star in the evolution of how SUVs are used: from an unstoppable war machine, to a faithful working partner in the country; from a recreational family vehicle, to a premium car for city customers.

In the TV commercial, in particular, all #jeep models of the range are present, including the unstoppable Willis-Overland of 1941, driving from a wild landscape to a city center. With all these impressive images, the brand celebrates its 75th #anniversary and at the same time continues the adventure started in 1941: the #jeep legend continues.