Mopar® takes centre stage at the “Jeep® Moab Media Drive 2016”

The town of Moab in Utah played host to the traditional meeting organised by the #jeep brand. The stars of the annual #event, set against the backdrop of the famous natural off-road trail that unravels through Canyonland, were seven new high-performance Jeep® show cars, fitted with many of the features specifically created by Mopar® and #jeep Performance Parts® for customers in the US market.

By clicking here you can download the images and here you will find the videos of the adventurous “Jeep Moab Media Drive 2016” featuring #mopar, the reference brand of FCA for Customer Care, technical assistance, genuine spare parts, accessories and services.

Eight historic vehicles and seven show cars admire their reflections in the waters of the Colorado river, near the famous Sorrel River ranch, paying tribute to the #jeep brand on its 75th anniversary by reinterpreting several models from yesteryear. Set out in a semi-circle, but ready to be test-driven in a dedicated area, the cars tell the story of the great American dream: the #jeep legend continues.

In particular, the fleet of show cars present at the “Jeep Moab Media Drive 2016” includes the unstoppable #jeep Renegade Commander, #jeep Trailstorm and #jeep Comanche: the ideal vehicles for those whose dream is to break out beyond every beaten track. Alongside these, the fleet also contains the #jeep Crew Chief 715, a tribute to the military vehicles of the American brand; the #jeep Shortcut, a vehicle inspired by the classic CJ-5; and the #jeep FC 150, with a traditional "cab-over" design for a vehicle steeped in history. Last but not least, the untameable 707 HP of the 6.2-litre HEMI Hellcat V-8 engine featured on the #jeep Trailcat show car. Further details about the seven show cars are available at the following link: http://www.moparpress-europe.com/index.php?lng=1

Having made their debut at the 50th edition of the Easter #jeep Safari, the biggest #event in the world dedicated to 4x4 drive vehicles, the seven #jeep show cars are now returning, this time to tackle the impervious tracks of the Moab. These have been especially created to showcase the high levels of performance, by a dedicated team which has been customizing production vehicles with #mopar and #jeep Performance Parts accessories since 2002. So far, more than 50 prototypes have been created for this #event which welcomes thousands of fans to Utah for one week every year.

“Mopar is a global operator – one of the biggest in the industry – whose activity embraces all aspects of the after-sales business” explained Santo Ficili, Head of #mopar Brand EMEA, during “Jeep Moab Media Drive 2016”. In EMEA alone it accounts for more than 6,000 workshops and service points; call centres answering in 14 languages, with a toll-free number valid across Europe; a 27 million-vehicle customer base (with 1 million people holding a service contract); 21 spare parts distribution centres that guarantee a top-of-class support to our network and customers, a strong passion for performance and, of course, a flair for customization.”

In particular, customization is one of the 5 most important factors that convince a customer to choose a car, and indeed accessories influence at least 50% of all vehicle purchases. And even more so with #jeep. For example, the iconic #jeep Wrangler is the most customised vehicle in the USA: indeed, 98% of Wranglers are fitted with at least one #mopar accessory, and the average expenditure is 700 dollars per vehicle. Wrangler is also the most customized vehicle in the EMEA area, with an average extra investment of about 400 Euros. The difference between these figures is mainly due to the fact that in the two regions there are very diverse approaches to customization, also due to the different homologation rules in force. The law in the US allows customers to make their vehicles faster, bigger and louder, whereas in Europe, functional customization prevails, inspired by the driver’s lifestyle and personal needs. And this is why #mopar offers a wide range of products (with more than 300 specifically designed for Jeep).

Moreover, Mopar’s mission is to accompany the customers throughout their journey, offering them services, new accessories and a premium relationship. This is not just a “philosophy”. It is a commitment. Indeed, with the "Mopar Vehicle Protection" portfolio, #mopar has extended the warranty period, allowing the customer to pre-purchase maintenance plans and extend the coverage of roadside assistance. Each service contract is flexible, and designed to meet the needs of individuals and also fleets. 

And finally, it is important to remember that in order to improve loyalty, the #mopar brand has also multiplied its customer touchpoints, including those on the web. An example of this is the “My JEEP” digital interaction tool, customized for all types of users and cars to support all services, from maintenance plans, to roadside assistance and even cutting edge “3D” owner manuals. Additionally, by downloading the “I am #jeep Mobile” app – already available in 12 EMEA markets – users can discover a wealth of information and services, such as the Dealer locator, “contact us” and roadside assistance functions. The app is in continuous evolution and now also offers the #jeep Renegade Owner Handbook, an augmented reality tool.

Santo Ficili concluded by adding: “However, we do not want to make customer contact a “virtual experience” only: we are well aware that the real loyalty game is played out in real workshops. And this is why we are also further improving our service quality, by setting very high standards in all our workshops. These must all have the right structures, people, equipment and repair capability and offer not only genuine spare parts, but also genuine commitment.”